Build your NIL profile
See how complete your NIL profile is, estimated pricing per sponsored post, an illustrative annual earnings range when eligible, and what to work on next. The example below is illustrative; your own score uses your entered details.
From Profile To Progress
Link your socials
Add your Instagram, TikTok, YouTube, X, and Facebook with follower counts.
We check your inputs
The rubric checks profile details and self-reported reach. We don't verify these claims.
See your evaluation
Get a 1–5 star profile rating, estimated pricing per sponsored post, and an illustrative annual earnings range when eligible.
Take the next step
See which specific missing details you can add to your profile.
Illustrative Example — Not A Real Athlete Result
These fictional examples are not real athlete results. Their scores are illustrative, not market evidence.
Fictional illustration · not a real valuation
Jordan M.
Basketball · Guard · Lincoln High (Class of 2027)
Illustrative score
68/100
Illustrative annual earnings
Fictional example only
Fictional follower counts
18,400
Fictional example. A real result uses only the athlete's own inputs and does not verify social or athletic claims.
Illustrative only · not a measured result.
Illustrative only · not a measured result.
Illustrative only · not a measured result.
Illustrative only · not a measured result.
Illustrative only · not a measured result.
Illustrative only · not a measured result.
Ways to improve your profile
- Post 5x per week and mix highlights with training + day-in-the-life content.
- Add a TikTok series to convert followers into an engaged community.
- Create a media kit and pitch 3 local brands for ambassador deals.
- Capture vertical video in every game for reels and brand clips.
Fictional illustration only · scores are not produced by the current rubric and are not real athlete results.
How we score a profile
Methodology updated September 26, 2026. Results use the athlete's saved sport, school, position, self-entered follower counts and social links, posting frequency, content style, typical engagement description, stats, achievements, and bio at the time the evaluation runs. Counts and claims are not independently verified; a link is not proof of account ownership. The app does not automatically refresh inputs.
Athlete context · 20%
Sport (10), school (5), position (5).
Self-reported reach · 25%
A reported account count (10), a linked account (5), and reported combined reach: 100+ (5), 1,000+ (5).
Posting practice · 15%
Posting frequency (8) and a description of content (7).
Athletic evidence · 20%
Season stats (10) and achievements (10) supplied by the athlete; presence only, not merit.
Audience evidence · 10%
A description of typical engagement (10). No engagement rate is calculated or verified.
Profile story · 10%
Athlete bio (10).
What the stars mean
- 1 star · Starting out: most profile evidence is missing.
- 2 stars · Building: a few useful details are present.
- 3 stars · Developing: core sport and audience details are present.
- 4 stars · Established profile: most requested evidence is supplied.
- 5 stars · Complete profile: strong documentation across the rubric, not a promise of deals.
A score requires sport, school, one positive follower count, posting frequency, and athletic stats or achievements. Otherwise it shows insufficient data. Confidence is based on completeness, not a statistical prediction. A dollar scenario additionally requires a description of typical engagement and at least one social account link. Higher stars mean better documented profiles, not more guaranteed earnings. GPA is not scored.
Estimated price range per deal
Market evidence reviewed October 23, 2026. These illustrative TGS negotiation bands cover one organic sponsored social post on one account, in USD before taxes or fees. They are educational pricing guidance, not guaranteed offers or independently verified athlete valuations. Available industry reports do not establish an accurate personal price from followers alone.
| Largest linked account · self-reported followers | One sponsored post |
|---|---|
| 0–999 | $50–$150 |
| 1,000–9,999 | $100–$300 |
| 10,000–49,999 | $250–$750 |
| 50,000–99,999 | $500–$2,500 |
| 100,000–499,999 | $1,500–$7,500 |
| 500,000–999,999 | $5,000–$15,000 |
| 1,000,000–more | $10,000–$25,000 |
A price requires the core readiness inputs, typical engagement, and a positive follower count on the same account as a saved social link. The largest such account is used instead of adding potentially overlapping audiences. Links, counts, and engagement are not verified; stars do not raise the price. The price reflects currently saved fields and changes when you save new inputs, separately from your dated evaluation.
Opendorse’s 2026 Annual NIL Report, pages 7–9 reports a $6,200 overall average per deal for its July 1, 2025–June 5, 2026 campaign and activation dataset on page 9. Page 7 reports sport averages including $323 for softball, $366 for men’s golf, and $663 for women’s volleyball, based on athlete surveys and anonymized Opendorse transactions. These are averages across different deal scopes, not medians, follower-tier rates, youth-athlete benchmarks, or a census of the entire market. We use them as market context, not as a formula or a promise of similar earnings; the bands above are TGS editorial assumptions, not rates published by Opendorse.
Large-account context: Shopify’s 2026 creator pricing guide publishes Instagram feed-post estimates of $1,600–$10,000 for mid-tier, $5,000–$25,000 for macro, and $10,000–over $50,000 for mega creators. Influencer Marketing Hub’s Instagram benchmarks publish different ranges, including $500–$5,000+ at 100,000–500,000 followers and $10,000+ at one million or more. These are general creator planning benchmarks, not verified athlete NIL transactions or universal platform rates. TGS’s expanded 50,000+, 100,000+, 500,000+, and one-million+ bands are editorial planning choices informed by this context, not an average of these sources or measured market percentiles. Applying Instagram context to other platforms is approximate and needs platform-specific offer comparisons.
Actual cash offers can be below these bands, product-only, or $0. Expected views, documented engagement, local audience fit, production work, and brand demand matter more than followers alone. Video production, appearances, clinics, multi-post ambassador packages, paid-ad usage, exclusivity, and travel require separate quotes. The one-million+ band is a bounded planning example, not a ceiling on actual earning potential; larger or highly visible accounts need individual comparisons with actual offers. School revenue-sharing and collective payments are excluded. Confirm school/state rules and guardian consent where required before accepting a deal. This is a dated review, not a live market feed.
Illustrative annual earnings methodology
These are TGS editorial assumptions for educational planning, not prices sourced from verified completed deals. Pricing bands updated October 23, 2026. Using the largest linked account’s matching athlete-entered follower count, the hypothetical social-post price ranges are:
- 0–999 followers: $50–$150 per hypothetical paid social post
- 1,000–9,999 followers: $100–$300 per hypothetical paid social post
- 10,000–49,999 followers: $250–$750 per hypothetical paid social post
- 50,000–99,999 followers: $500–$2500 per hypothetical paid social post
- 100,000–499,999 followers: $1500–$7500 per hypothetical paid social post
- 500,000–999,999 followers: $5000–$15000 per hypothetical paid social post
- 1,000,000–more followers: $10000–$25000 per hypothetical paid social post
Annual range = 2 × the lower post price to 6 × the upper post price, assuming 2–6 paid posts in a year. This is a scenario, not expected income, an independently verified valuation, or an offer. A real athlete may earn $0. We do not add potentially overlapping audiences; links do not prove ownership. Larger followings use separate 50,000+, 100,000+, 500,000+, and one-million+ tiers, not one flat top tier. Existing annual results change when the athlete updates their evaluation. The range excludes videos, appearances, clinics, ambassador packages, usage rights, travel, taxes, and local NIL eligibility rules. Ask about deliverables and comparable actual offers before negotiating.